Human Reset

Our Story

The first time I thought about the Human Reset Button™ was April of 2015. I’m a long-time lacrosse coach, and during that season, a young player seemed anxious about stepping into a key role on an experienced team of ours. He was easily rattled by setbacks and mistakes, but had enormous potential. We needed him at his best. I needed to help him.

I could relate to being rattled, because I was in my own “reset” experience, adjusting to life without my wife, who had passed away from cancer about a year earlier.

One day, before a game, it occurred to me that our player needed to learn to “reset,” so he could move quickly past setbacks, return to present, and just play. So, before the game I drew a red dot on his wrist, told him that was his reset button and to push it whenever he needed to – after he made a mistake, or found himself feeling anxious.

It worked! From then on, I drew a reset button on his wrist before every game.

After a while other players wanted one. I was getting better too. We won a league title and my young player played great in the championship game.

Reflecting on that experience, I wrote a blog post later, called “renewal and the human reset button.” It was so well received that I was inspired to actually create a Human Reset Button for everyone - not just athletes.

I have experienced the power of mindfulness - it helps me every single day. It is why I worked to create this product. I hope it helps you on your journey, because we all have the power to reset!

- Pete Bidstrup